Kiev Fashion Days: Day 2 - Ada Zanditon lecture

Today we had several lectures among which we had the lecture of Ada Zanditon, the british designer, who shows her collections at London Fashion Week.

Ada Zanditon after the lecture

The topic of the lecture was "Eco innovation: designing for the future". Ada said she uses only organic materials, which can be recycled and used over and over again. Also, she buys fabrics for her collections from big brands, which usually just throw these fabrics away. And after having created her collections there are usually no fabrics left, because she uses every single piece of material. What's more, the designer said she supports fair trade cotton. That means the cotton you buy is grown by people who get fair salary for their work.

Note Ada wrote us (dealing with the lecture topic)

After the lecture we asked Ada a few questions. This is what we found out:

• Her favourite fabrics are Indian cotton - 'beautiful, very individual fabric', silk (which is absolutely organic), English wool, which is grown in England for 500 years
• She felt fashion and designing were after her heart when she was 5 - she saw Vogue for the first time, and since then always asked her mom to buy it
• She worked for Alexander McQueen for several years, and confessed it wasn't easy to get into his team
• Ada, before joining McQueen team, for several years worked in Paris, so she was quite experienced when got into the designer's team
• Her parents never imposed something on her and never pushed her to some certain profession. So when she decided to create clothes, they weren't against it
• After a question about her attitude to Chanel house, she said that 'Karl Lagerfeld is great'
• Firstly she created Haute Couture collections, but in 2009 she launched her first ready-to-wear collection
• Ada loves architecture. Her designs are geometrical, well-structured and on the whole have a very strong architectural touch. Artists who inspire her are Zaha Hadid and Anish Kapoor (they have extremely interesting works, google them - my personal advice)

Thank you, Ada!
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