Thursday 31 March 2011

Penn Badgley for H&M’s Fashion Against AIDS

Penn Badgley is doing a new campaign for H&M‘s 2011 Fashion Against AIDS collection. It's all about unisex and will be launched on April 26. It will feature coats, T-shirts, jumpsuits, hoodies, accessories and more ($5-$149).


The collection will be sold to benefit youth HIV/AIDS projects around the world. H&M is donating 25 percent of proceeds from sales of the collection to Designers Against AIDS. The collaboration has raised more than $5.9 million since its inception in 2007.

“The more awareness the better,” Penn says, “and the safer we can all be.”

Source: people.com

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