Tuesday 12 April 2011

Lady Gaga breaks into the Indian market

Today Lady Gaga released a Bollywood-inspired remix of her hit single "Born This Way," produced by Salim and Sulaiman.


Or watch it here.

Created and produced by Culture Shock, this version of "Born This Way" fuses Bhangra with elements of Dub step and features both Lomaticc and Sunny Brown's vocals. Last year Culture Shock produced Urban Desi remixes for Rihanna and Sean Paul.

Lady Gaga's manager, Troy Carter, tells DH!, "We collaborated with Indian music producers from across the globe to show our respect and appreciation for our Desi fans and the music community. We're looking forward to more Desi collaborations in the near future."

 Salim and Sulaiman

Sulaiman says of this remix, "When we started working on "Born This Way" there was a feeling of excitement and a bit of nervousness. This was the no. 1 track in 23 countries and to remix it and give it an Indian touch was something that we were very conscious about. The sitar was the instrument of choice for us when it came to creating a melodic riff. Of course there was the dholak and the dhol that always create the atmosphere of party and euphoria, but what really rocked it all was Salim's voice to add that Indian flavor."



The Culture Shock Trio reveals that this was no easy task. Lomaticc says that he thought to himself, "how do we strip down a global smash to its bare properties and rebuild it Culture Shock style?" Sunny Brown, whose job in the group was to give it a Punjabi flavor, says of the remix, "the song when you listen to it is epic! Very gospel! Bigger than life, how do I incorporate the Punjabi flavor to a choir song?"



This is the first step Lady Gaga has taken to break into the Indian market, and what a hot way to do it!

Desi Hits!

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