What's interesting, Josh Berman's company Beachmint also created Jewelmint.com. It's a similar venture, with Kate Bosworth and her stylist, Cher Coulter, that specializes in jewelry. And it's predicted the two sites will have many 'alike' features.
Olsen's first collection for the site will be a line of women's T-shirts, each retailing for $29.99.
The twins' sense of style is undeniable, not everyone understands it though, but still that's a fact. Let's not forget they became Elle's Style Icons in 2010. Conclusion: the website will be a great success, when launched in July 2011. For sure.
New York Magazine
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